JudithShermanConsultingBusiness.Network Marketing.Life.Family

Okay, it’s true that news about the economy is scary right now. So what, shelter yourself from the fallout the best you can and then do your business with the economy in mind. You know the problem, so be flexible. Business only survives in hard times when it takes reality into consideration and adjusts its goals accordingly. This could mean lowering prices, offering incentives, grouping products that compliment each other and discount the package, offer coupons for loyalty shopping, and give coupons or incentives when someone refers a friend.

People will still buy what they need and want, maybe not to the extent that they used to, but they will still spend. If your product line does not include what people need, then perhaps you should reconsider what you offer or at least expand to offer some of those items in addition to what you have presently.

Network marketers will have to make adjustments as well. Offer incentives that create a need to purchase now instead of waiting to buy later. If quality products cost too much and there is something you can sell that is cheaper and maintains quality, then people will buy that product instead of yours. You would be wise to consider the customer’s needs and how buying your product benefits him or her; otherwise, offer something they will use in order to stay marketable.

A smart business owner knows he or she should sell things people need every day and will have to purchase it from you often. People buy what they need and naturally will spend the least amount of money to obtain it.

• If your product is a quality product, then use quality as a selling point.
• If people don’t care about quality and they want cheap, then use cost per use as a selling point or offer them a cheap product as well.
• If people don’t care about cost or quality and they care about who they do business with, then “YOU” need to be the selling point.

An experienced business person recognizes all three of these points and uses them to promote the business! In this way, when people have the choice, they will choose your company over others. Your job is to make your advertisements and your presentation must showcase these three points. Offer lucrative incentives for consumers so they choose your business, as satisfied consumers, because you offer them value in your products and/or services.

Pleae take this poll so that other readers have a good idea of what works for you and what does not.

Thank you.