Let’s Talk Hype
First, let me say that Quixtar/Amway is the example used in this video but it is not the one making the claims. The upline “big shot” is the one making the ridiculous claims.
Hype is commonly used to entice people to join a Network Marketing business, it’s just the nature of the beast, and the presentation of the plan is where hype will usually surface.
Often people make outrageous claims that a product will do something, and yet they have no back up to support their claims. Also, these same people are often known to make claims of huge income to be made in the business with little effort on the part of the distributor. When you hear claims such as these, you can be sure that it is likely hype and a lie. It may be possible to make that sort of money but successful people, who really make that sort of money, don’t have to flaunt it to be believable.
I will be honest with you and say that I am involved with Amway/Quixtar, and that I have been since 1977. I’ve been around the most successful in the Amway/Quixtar business, and so I know for a fact that people really do make that sort of money. I also know that the average distributor does not come close to making that amount of money. I made $1200 a month for a month or two and then my income dropped to zip!
Because I have been in the Network Marketing business for so long, and because I have seen success and failure myself, I can spot hype in an instant. I know what is and isn’t true because I’ve lived it myself. That is how I know that true wealth does not have to be talked about unless you are trying to impress someone; in that case, it’s hype whether it’s true for that person or not! It is obviously hype because not everyone will make that sort of income, even though the presentation and presentor suggests the opposite.
Let me tell you what I know about wealth. “If you lay up treasures on earth that can be washed away in a storm, then you may feel empty when it’s gone or not attained. However, with proper training and the focus is put on creating a life with meaning and purpose, your life will be rich with memories and experiences with others. Yes, money makes those things happen easier but money should never be the focus in order to feel successful or satisfied.
With proper training, like I’ve had along the way, you build character along the way as you increase your income. When you reach a level of success that you work for, your life will feel meaningful and satisfying.
So why do Network Marketing businesses use hype? To answer this questions, let us first talk about what hype “is” and what it “is not”.
- Hype is not healthy nor an asset in Network Marketing or any business venture.
- Hype is not real, it is a facade, a lie or not quite the truth.
- Hype is used to cover up a sinking ship or holes in the plan.
- Hype is triggered by emotions or by playing on emotions. Impulse buyers make unwise decisions when emotions are high and full of passion. Anyone who is worth a dime in Network Marketing knows this technique and tries to use it for their advantage. Then they get buyers remorse from those they sponsor, people who die on the vine before they ever get started.
- Hype is manifested in people who try to manipulate others. They use a quick-silver tongue to influence people into accepting another way of thinking, or to get them to do what the manipulator wants.
In conclusion, keep your feelers out to sense hype. In time you will become skilled at seeing through the hype and base decisions on the truth instead of a facade. If you need advise on this subject, feel free to send me an email.
